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How to Sell Books at Any Stage: The 2023 BK Book Marketing Workshop

April 19–21, 2023

Learn how to sell more books, wherever you are in the publishing process.

Ready to Sell Your Book—At Any Stage of the Process?

It is never too early to start selling your book—even when you are still writing it.

And it is never to late to reach new customers—even decades after your book hit the shelves.

The 2023 BK Nonfiction Book Marketing Workshop is a three-day online event designed to help authors sell more books, no matter where they are in the publishing process:

  • New authors still writing their manuscripts and submitting proposals
  • Published authors preparing to launch their book into the world
  • Seasoned authors seeking to boost sales on their existing titles

You can choose which days of our three-day workshop to buy and attend, allowing you to customize our workshop exactly to your needs.

Day 1: Build Your Message and Audience

Wednesday, April 19

Learn how to:

  • Identify your core audiences and hone your message
  • Plan your book so you have cheerleaders ready to promote it
  • Grow the backbone of your marketing: your email list
  • Develop a social media strategy that fits your needs, your brand, and your audience
  • Use content and customer management tools to manage it all

Day 2: Launch Your Book

Thursday, April 20

Learn how to:

  • Build a book launch team and launch your book
  • Grow momentum for your book through book reviews
  • Reach oversees and international markets
  • Hire a publicity firm and leverage mass media

Day 3: Connect with Readers to Sell More Books

Friday, April 21

Learn how to:

  • Run Amazon ads that actually work
  • Scale and leverage your thought leadership beyond your book
  • Market your book on LinkedIn or Instagram
  • Use public speaking as a tool to spread your message, sell more books, and earn more money
  • Reach new markets through reader communities such as GoodReads, BookBub, and Fable

Buy one day, two days, or the whole package!

Registration includes year-long access to the session recordings for the days you purchase.

    Why the BK Marketing Workshop Is Unique:

    • We focus exclusively on nonfiction. Most writing and book marketing workshops tailor to both fiction and nonfiction authors. We focus specifically on how to market nonfiction books with a message: books on business innovation, personal development, social change, and organizational improvement.
    • We focus on published or soon-to-be-published authors. Many workshops focus heavily on the process of getting published (query letters, pitches, etc.) and not on what you need to do after you sign the publishing contract to build an audience, sell books long-term, and make the lasting impact you want your message to make.
    • We’re online but still interactive. Forget the hassle of travel, hotel lodging, parking, and meals. But also forget staring at a pre-recorded video series. Our workshop is packed with time to discuss ideas in small groups, brainstorm, receive feedback, and ask questions.
    • We offer a network of support. BK Authors is a close-knit group of nonfiction authors with activities year-round. At our workshop, you can develop friendships with other authors who can help hold you accountable and actively support your book marketing efforts.
    • We provide breadth of expertise. This workshop isn’t one author’s “secret formula” for success (which only works for them). Instead, our 19 speakers come from a varieties of companies and represent a wide range of experts, including bestselling authors, publishing professionals, publicity agents, marketing strategists, and social media managers.

    General Public Registration

    Buy the whole workshop:

    Or buy just the day you need most:

    Or mix and match to meet your needs:

    Registration for BK Authors

    These registration options are only for authors signed or published with Berrett-Koehler Publishers.

    [Note from Jeremy: These products will be replaced with reduced-price duplicates before registration launches.]

    Buy the whole workshop:

    Or buy just the day you need most:

    Or mix and match to meet your needs:

    Interested in becoming a sponsor? See information on sponsorship opportunities.

    Agenda


    April 19, 2023

    9:00–9:10 Pacific Time
    Welcome to Day 1
    10:00–10:20
    Small-Group Interaction: What is your message? Your niche? Your audience?
    10:20–10:30
    Break
    11:20–12:10
    Growing Your Email List (Speaker TBA)
    12:10–1:00
    Lunch Break
    1:00–1:50
    Social Media Basics - by Claire Sprague and Analiese Ross
    1:50–2:10
    Small-Group Interaction: Who could be your cheerleaders? Which social media platform best fits your message and audience?
    2:10–2:20
    Break
    2:20–3:10
    Tech Tools for Managing Your Contacts and Content - by Fauzia Burke
    3:10–3:15
    Wrap-Up
    3:15–3:45
    Networking

    April 20, 2023

    9:00–9:10 Pacific Time
    Welcome to Day 2
    9:10–10:00
    Launching Your Book - by Becky Robinson
    10:00–10:20
    Small-Group Interaction: What is your book launch plan?
    10:20–10:30
    Break
    10:30–11:20
    Getting Book Reviews - Author Panel
    11:20–12:10
    International Sales and Foreign-Language Editions - by Maria Jesus Aguilo and April Rinne
    12:10–1:00
    Lunch Break
    1:00–1:50
    What to Know About Hiring a Publicity Firm - by Fauzia Burke and Anne-Marie Nieves
    1:50–2:20
    Small-Group Interaction: What is your publicity plan?
    2:20–2:30
    Wrap-Up
    2:30–3:00
    Networking

    April 21, 2023

    9:00–9:10 Pacific Time
    Welcome to Day 3
    10:50–11:00
    Break
    11:00–11:50
    Breakout 1: Marketing Your Book on LinkedIn (Speaker TBA)
    11:50–12:10
    Small-Group Interaction: What did you learn? Which of these tools are you going to use, and how?
    12:10–1:00
    Lunch break
    1:00–1:50
    Public Speaking - by Jennifer Kahnweiler
    1:50–2:00
    Break
    2:00–2:50
    Bookbub, Goodreads, Fable: How to Connect with Online Reader Communities - by Karen Phelan
    2:50–3:25
    Expert-Led Small-Group Interaction: What questions do you still have about book marketing?
    3:25–3:30
    Wrap-Up

    Registration



    General Public Registration

    Buy the whole workshop:

    Or buy just the day you need most:

    Or mix and match to meet your needs:



    Registration for BK Authors

    These registration options are only for authors signed or published with Berrett-Koehler Publishers.

    [Note from Jeremy: These products will be replaced with reduced-price duplicates before registration launches.]

    Buy the whole workshop:

    Or buy just the day you need most:

    Or mix and match to meet your needs: