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BookPlan 2024: How to Market Your Nonfiction Book

April 3–5, 2024

Join us April 3–5 for a 3-day online event where authors and marketing/publishing professionals from the Berrett-Koehler community share strategies and tactics for launching your book, reaching your audience, and expanding your impact.

Early Bird registration is open through March 8!

BookPlan: How to market your nonfiction book

You’ve done it. . . .  You signed the publishing contract, sent in your manuscript, just approved the first round of edits, and are now sitting at your desk, contemplating your book’s quickly approaching launch date.

And that’s when the questions start coming:

“Wait a minute. How do I market this?”

“I have a vague idea of who my audience is, but how am I going to find them or reach them? Or convince them to listen to me?”

“I’m already super busy running a business. How do I market my book on top of that?”

“Should I hire a PR firm?”

“How can I build a larger movement around the ideas in my book?”

 

If that’s you, then you need a plan . . . a book plan!

BookPlan (known as the BK Nonfiction Book Marketing Workshop from 2006 to 2023) is a 3-day online event where authors and marketing/publishing professionals from the Berrett-Koehler community share strategies and tactics for launching your book, reaching your audience, and expanding your impact.

BookPlan 2024 will run Wed–Fri, April 3–5. Registration is now open, with the Early Bird discount ending March 8.

What You’ll Learn

Day 1 (Wednesday, April 3)

  • How to build a business around your book, or use your book to drive your existing business
     
  • How to develop a social media strategy that fits your needs, your brand, your audience, and your time constraints
     
  • How to use AI tools and other software to quickly and cheaply generate social media content, professional-looking graphics, and other marketing assets
     
  • How to develop an evergreen platform that generates paid speaking engagements, traffic to your website, signups for your programs, clients for your services, subscribers to your newsletter/mailing list, and sales for your book
     

Day 2 (Thursday, April 4)

  • How to use virtual summits to cross-promote to other experts’ existing audiences, exploding your email list without spending a penny on ads or doing any organic prospecting
     
  • How to land speaking gigs, give unforgettable presentations that move your audience to action, and sell books in bulk while doing so
     
  • How to avoid the six most common mistakes made by speakers
     
  • How to determine if hiring a PR firm or marketing agency is the right choice for you, how to choose the best firm for your needs, and how to maximize your PR/marketing investment
     

Day 3 (Friday, April 5)

  • How to get booked on podcasts and nail your appearance as a podcast guest
     
  • How to build a social movement around your book that’s bigger than you are
     
  • How to adapt to changing trends and evolving platforms, continually finding new ways to reach new readers
     
  • Perhaps most importantly . . . how to sift through what you’ve heard over the last 3 days and craft a concrete plan of action, tailored to your book and your specific situation

Registration includes year-long access to the session recordings.

Who You’ll Meet

The workshop sessions will be taught by over 20 bestselling authors, successful thought leaders, and accomplished marketing professionals, including Jessica Norwood, Jack and Patti Phillips, Sam Horn, Adrienne Hill, Marcia Reynolds, Rob Jolles, Luz Corona, Kelly Taylor, Joel Schwartzberg, Ben Guttmann, Stacey Hall, and others!

Interspersed throughout will be several hours for networking and small-group interaction, so that you can learn from the presenters and your peers, ask questions, and build connections.

Many of our past attendees cite the networking as among the most valuable aspects of our workshop.

Why the BookPlan Workshop Is Unique:

  • We focus exclusively on nonfiction. Most book marketing events serve both fiction and nonfiction authors. We focus specifically on how to market nonfiction books with a message: books on business innovation, personal development, social change, and organizational improvement.
  • We focus on published or soon-to-be-published authors. Many workshops focus heavily on the process of getting published (query letters, pitches, etc.) and not on what you need to do after you sign the publishing contract to build an audience, sell books long-term, and make a lasting impact with your message.
  • We’re online but still interactive. Forget the hassle of travel, hotel lodging, and parking. But also forget staring at a pre-recorded video series. Our workshop is packed with time to discuss ideas in small groups, brainstorm, receive feedback, and ask questions.
  • We offer a network of support. BK Authors, the hosting organization of BookPlan, is a close-knit group of nonfiction authors with activities year-round. At BookPlan, you can develop friendships with other authors who can help hold you accountable and actively support your book marketing efforts.
  • We provide breadth of expertise. This workshop isn’t one author’s “secret formula” (which only works for them). Instead, our speakers come from a variety of companies and represent a wide range of experts, including bestselling authors, publishing professionals, publicity agents, marketing strategists, and social media managers.

Sponsors

Interested in becoming a sponsor for 2024? See information on sponsorship opportunities.

Pricing

Early Bird Pricing (February 20–March 8):

  • General public: $249
  • BK authors (signed or published with Berrett-Koehler): $199

Full Price (March 9–April 5):

  • General public: $299
  • BK authors (signed or published with Berrett-Koehler): $249

Registration includes year-long access to the session recordings.

Financial-need scholarships are available to Berrett-Koehler authors. Learn more.

Register

$0.00

Policies

Cancellation policy: We will give full refunds through Tuesday, April 2. We will not give refunds for cancellations received after the 2nd.

Image release policy: You acknowledge that your voice and image may be captured and distributed to attendees as part of our recording of the sessions.

Agenda


April 3, 2024

Pacific Time
9:00–9:10
Welcome to Day 1
10:00–10:15
Small-Group Interaction: Briefly introduce yourself and your goals for your book and business
10:15–10:20
Short break
10:20–11:10
Social media basics ~ Corey Perlman
11:10–12:00
Lunch break
12:00–12:05
Welcome back
12:55–1:20
Small-Group Interaction
1:20–1:25
Short break
2:15–3:00
Wrap-Up and Networking

April 4, 2024

Pacific Time
9:00–9:10
Welcome to Day 2
10:00–10:10
Break
11:10–12:00
Lunch Break
12:00–12:05
Welcome back
12:05–12:55
Leveraging PR and traditional media outlets ~ Panel
12:55–1:00
Short Break
1:00–1:50
No Publicist? No Problem! Alternative Routes to Your Book Launch without Hiring a Publicity Firm ~ Author panel
1:50–2:15
Small-Group Interaction: What options are you going to pursue with your book launch and PR campaign?
2:15–3:00
Wrap-Up and Networking

April 5, 2024

Pacific Time
9:00–9:10
Welcome to Day 3
9:10–10:00
Services for bulk distribution and book sales ~ Q&A
10:00–10:15
Breakout Q&A
10:15–10:20
Short break
10:20–11:10
TikTok ~ Speaker TBA
11:10–12:00
Lunch Break
12:00–12:05
Welcome back
12:05–12:55
Creating a movement around your book ~ Jessica Norwood
12:55–1:20
Small-Group Interaction: How can you build a movement around your book and message?
1:20–1:25
Short break
1:25–2:15
How to book podcasts and deliver well on them ~ Panel
2:15–3:00
Wrap-Up and Networking: What did you learn at the workshop? What is your action plan moving forward?

Registration

Early Bird Pricing (February 20–March 8):

  • General public: $249
  • BK authors (signed or published with Berrett-Koehler): $199

Full Price (March 9–April 5):

  • General public: $299
  • BK authors (signed or published with Berrett-Koehler): $249

 

Registration includes year-long access to the session recordings.

Financial-needs scholarships are available to Berrett-Koehler authors for 2024. Learn more.

 

Register Here

$0.00

Policies

Cancellation policy: We will give full refunds through Tuesday, April 2. We will not give refunds for cancellations received after the 2nd.

Image release policy: You acknowledge that your voice and image may be captured and distributed to attendees as part of our recording of the sessions.