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Book Launch Strategies to Build Your Business and Thought Leadership

In this session, Becky Robinson, who has partnered with business book authors to launch more than 175 books over the last 11 years, will share insights about the most effective book launch activities, how to build a launch team to drive momentum, and the most important people to involve as part of your author support team. She'll share timing, pitfalls to avoid, and helpful reframes for reluctant marketers.

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Key Objectives

  • How much time, energy, and money you might expect to invest as you plan your campaign.
  • How to mobilize a group of champions for your book (launch team/ambassadors) and what to ask them to do throughout the journey.
  • Helpful tips for sustaining your energy and excitement throughout launch and beyond.


First-time authors and seasoned authors alike are unsure of which marketing approaches deliver the best results. Drawing on over a decade’s experiencing launching business books with hundreds of authors through the launch of 175+ books, including her own, Becky Robinson will share best practices and timelines, sharing an honest, insider look at how much, time, energy, and money you may need to invest to launch your book successfully. She’ll share how to involve your network in your book marketing efforts as ambassadors for your message. If you’re a reluctant marketer, you’ll enjoy her top reframes for resistance you may feel about marketing your book.

Presenter Becky Robinson

Becky Robinson

Becky Robinson is the founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders.

Since launching nearly a decade ago, the firm has provided a wide range of services to help clients launch more than 175 books, enabling authors to build their brands, acquire more business customers, and increase book sales.

In April 2022, Becky published her first book with Berrett-Koehler Publishers, titled Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. The book takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence. It was a top-ranked Amazon PR bestseller within days of its launch.

Becky holds an M.A. in intercultural studies from Wheaton College and received her B.A. in English/creative writing from Miami University.