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Amazon Ads for Nonfiction Authors: What We’ve Learned Managing Ads for Authors like Gay Hendricks, Michael Bungay Stanier, and Allan Dib

There's so much misinformation out there about Amazon ads, how can you be sure they will actually help you sell more books instead of just costing you a fortune? In this session, founder Alex Strathdee will walk through the dos and don’ts of Amazon advertising, and if it's even worth your time. After working with 400 authors and over 1 million in ad spend, Alex and his team has figured out who should and shouldn't run ads, and the best practices for doing so.

Key Objectives

  • Who should run Amazon ads?
  • How do you get started with Amazon ads?
  • How can you be sure to improve your Amazon ads results over time?


Are Amazon ads worth it? How much should you expect to spend month over month? Do Amazon ads actually scale over time? What’s the best way to do Amazon ads? All these questions and more will be answered in this session.

Amazon ads for nonfiction authors can be a powerful tool to reach readers where they are—but the whole process can be a bit of a black box. Learn from the work Alex and his team have done with authors who have spent hundreds of thousands on their ads. This session will be rich with case studies and actionable steps you can take to improve your ads or even decide if they’re worth your time and money.

You’ll walk away knowing if Amazon Ads are right for you, how you can get started with advertising, and what you can do to make sure you’re not wasting your money.

Presenter Alex Strathdee

Alex Strathdee

Alex Strathdee started his author career by getting 11 universities to send his book to over 40,000 college students across the country. Since then he’s built the company Advanced Amazon Ads, which has worked with over 400 authors including Mike Michalowicz, Brendan Kane, Gay Hendricks, Allan Dib, Tony Fadell, Michael Bungay Stanier, and many more to maximize their sales on the Amazon platform.

Alex and his team actively manage over one million dollars in Amazon advertising budget today and spend their time teaching nonfiction authors how to market their books successfully. You can learn more about Alex and his work at, where you can sign up for the famous 3-2-1 book marketing secrets for nonfiction authors weekly newsletter.

When Alex is not obsessing over books, he can be found sitting on a surfboard off the coast of southern California, waiting for the next big wave.