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Give Away 90% of Your Book: Added Value Marketing and You

What makes a person want to buy your book? Not just curiosity alone. Not just the strength of your brand or reputation alone. People will buy your book when they’re confident that it’ll continue delivering the same valuable content that they want, and they’ll know this because, well, you’ve been sharing that valuable content with no strings attached to benefit your reader base. Learn how to market your book by putting your audience first and foremost and through social media.

Key Objectives

  • Objective 1: How to make your book stand out when it seems like everyone, including the experts you admire in your own field, is publishing books.
  • Objective 2: How to build a dedicated following that will not only buy your book, but help promote it.
  • Objective 3: How to give generously from your book content to build, rather than decrease, interest in your book.


Want to market your book? Then share all that expertise you’ve built up while writing it with the world. No, I don’t mean in a carefully-polished movie trailer of a video. I mean in regular, to-the-point, and *generous* engagement with your target audience where you freely share the knowledge that makes your book the next big thing. Too many authors withhold their expertise for fear that they’ll “give all the good stuff away,” as if doing so compromises the value they’ve spent months and years building up. Exactly the opposite! Give 90% of your book away, and your audience will be so grateful for the knowledge that they’ll buy the book for that extra 10%, and tell all their friends and colleagues to do the same. I’ll share in this session how I (accidentally) learned to do just that, and how you can find even greater success on purpose.

Lily Zheng, DEI Strategist

Lily Zheng (they/them) is a no-nonsense diversity, equity, and inclusion speaker, strategist, and consultant who specializes in creating diverse, equitable, and inclusive workplaces through hands-on systemic change. A dedicated change-maker and advocate named a Forbes D&I Trailblazer, 2021 DEI Influencer, and LinkedIn Top Voice on Racial Equity, Lily’s work has been featured in the Harvard Business Review, New York Times, and NPR. Their most recent book, DEI Deconstructed (Berrett-Koehler, 2022), centers on accountable and effective practices to achieve DEI outcomes in organizations.