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How to Plan Your Book so You Have Cheerleaders Ready to Promote It

Want a surefire way to know your book will be a bestseller? Learn how to plan your book to have built-in cheerleaders and fans ready to buy and promote your book. Stacey Hall has written five books—all of which are global #1 bestsellers—because of how she planned each one starting with the book proposal, through the writing of the chapters, the launch party, and beyond the launch day.

Key Objectives

  • How to write your book so you have cheerleaders ready to promote your book before, during, and after launch day
  • What to include in your promotional plan so your cheerleaders want to help get the word out about your book
  • How to identify who is qualified to be a cheerleader for your book



A lot of emphasis is placed on how to create “superfans” for our books. But, it is actually more important to first attract “cheerleaders,” who can help attract “superfans.”

Cheerleaders are those who already believe in the topic of your book, such as industry thought-leaders or other authors who have already written on the same topic.

These leaders elevate your credibility and expand the number of opportunities you have to sell your books.

During this session, you will learn how to network with, attract, and involve these thought-leaders as collaborators so they have a vested interest in ensuring your book becomes a bestseller.



Presenter Stacey Hall

Stacey Hall

Stacey Hall, Founder of Success with Stacey Hall, has taken 5 books to #1 best-seller status in multiple countries. She is known for her myth-busting social media marketing training program, “Go for YES,” which has helped thousands of people attract more sales, satisfaction, and success. She is an acclaimed speaker who gained recognition for her TEDx Talk. Her mission is to help salespeople attract and connect with their ideal audience, solve their audience’s problems, and leave a legacy that lives on long after they are gone. Learn more at or connect @GoForYesSuccess.