Watch the replay of our webinar held on June 10, 2026: Jeevan Sivasubramaniam is the VP of Editorial at Berrett-Koehler. He has been in publishing for thirty years in acquisitions and administration and has worked with over 700 authors and books. Steve Piersanti is the founder, CEO, publisher, and senior editor for Berrett-Koehler Publishers. Tim…
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BK Authors, Inc. is a nonprofit organization of authors helping authors. Our primary focus is supporting nonfiction authors who publish with Berrett-Koehler Publishers. We also seek to build up, connect, and train any nonfiction author who is seeking to build a world that works for all.
Throughout the year, we host virtual events where you can gather with other nonfiction authors, develop your writing skills, make connections, and expand your network.
We also host a 3-day virtual workshop every year about book marketing.
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Past Newsletters
Why does book marketing feel uncomfortable or unnatural for so many authors? It’s because most of us are doing it all wrong. Too often, we think that “marketing” means standing on a soapbox (*cough*cough*LinkedIn post*), raising our book in the air, and shouting, “Hey, everybody, look at me! I wrote a book! Look at my book! It…
Continue Reading Book Marketing: It’s Not About You (or Even Your Book)
AI can be a writer’s best ally—or biggest headache. Some authors are using it brilliantly for writing and research, while others are tripping over its blind spots or blurring ethical lines.
Learn from Rebecca Bultsma, nationally recognized speaker, consultant, and AI research expert, alongside your favorite cranky-pants editorial curmudgeon Jeevan, for five sharp lessons on how to make AI work for you—not against you.
Continue Reading Five Ways to Use AI to Aid Your Writing—The Right Way
No one can edit their own book, but there are seven simple strategies for better ensuring you do the right prep to get the best feedback, resulting in a stronger work.
Ever since that childhood debacle with the lemonade stand, there are plenty of nonfiction authors and to-be authors who hate the idea of self-promotion and marketing, so what should they do?
Continue Reading Marketing for Authors (and Authors To-Be) Who Hate Marketing
The number one reason employees stay or leave is how much they trust their immediate supervisor, not company-wide programs or benefits.
Continue Reading Targeting Turnover: A Fresh Ink Interview with Dick Finnegan
Damian Goldvarg’s new book “Lead with a Coaching Mindset” applies the 8 core competencies from the International Coach Federation to leadership. These include: ethical standards, coaching mindset, building relationships, trust, presence, communication (listening), creating awareness, and implementing learning.
Continue Reading How to lead with a coaching mindset: A Fresh Ink interview with Damian Goldvarg
All nonfiction book proposals ask for the same basic bits of information, but what are publishers really looking for? What are the words, commitments, and things that make them sit up and take notice and what makes for a damn good proposal? In this webinar on September 10, 2025, Jeevan Sivasubramaniam (who has reviewed, no…
Continue Reading What Publishers Really Want to See in Your Book Proposal (But Won’t Tell You)
Would you rather have 10,000 followers on social media, or 500 email subscribers?
Continue Reading 8 Reasons Why Email Is Your Most Valuable Marketing Asset