How to Scale and Leverage Your Thought Leadership Beyond the Book
CEOs, COOs, and others may love your book. When they ask for more to perpetuate your ideas through their enterprise, how do you respond? Learn how to turn your ideas into assessments, digital learning, workshops, masterminds, and webinars—and how to market it all!
Key Objectives
- To be a thought leader, you have to be more than an author.
- Your book is full of content. Repurpose it to provide enterprise solutions.
- How to start thinking about scaling and leveraging your work
Description
As perhaps the foremost expert in thought leadership, Peter Winick will share his knowledge of creating products from book content. CEOs, COOs, Chief People Officers, and others may love your book. When they ask for more to perpetuate your ideas through their enterprise, how do you respond? Peter will provide insight on creating assessments, digital learning and other online tools, workshops, masterminds, webinars . . . and how to conduct thought leadership marketing.
Presenter Peter Winick
Peter Winick is the founder and CEO of Thought Leadership Leverage. For the past two decades he has helped individuals and organizations build and grow revenue streams through designing and growing their thought leadership platforms as well as acting as a guide and advisor for increasing business-to-business sales of thought leadership products.
His clients come from a diverse set of backgrounds and specialties. They include New York Times bestselling business book authors, members of the Speakers’ Hall of Fame, recipients of the Thinkers50 award, CEOs of public and privately held companies, and academics at prestigious institutions such as Yale, Wharton, Dartmouth, and London School of Business.
Peter uses a combination of art, science, logic, focus, passion, and creativity to transform a thought leader’s great ideas into a platform and practice so they can effectively reach business leaders and executives to serve them the tools they and their organizations need.