Insights from Authors: Crafting Successful Book Launches and Marketing Strategies
In this panel, seasoned authors will share their strategies and lessons learned from launching their books. We’ll explore the varied tactics and goals set by authors across different publishing realms. They will share their candid accounts of what worked—and what didn’t—from past launches, covering everything from social media to hiring publicists.
Key Objectives
- Gain insights into diverse strategies and goals set by authors for successful book launches
- Learn from real-world experiences about effective marketing tactics and pitfalls to avoid
- Understand how to sustain momentum post-launch through strategic initiatives like bulk sales and ongoing marketing efforts
Description
Unlock the secrets to successful book launches! In this panel, seasoned authors will share their strategies and lessons learned from launching their books. We’ll explore the varied tactics and goals set by authors across different publishing realms. They will share their candid accounts of what worked—and what didn’t—from past launches, covering everything from social media to hiring publicists.
You’ll discover the essential elements of a successful launch and learn how to navigate decisions on whether to hire help or which tasks to prioritize. You’ll also learn strategies for maintaining momentum post-launch, including bulk sales and ongoing marketing efforts.
Whether you’re a debut author or a seasoned writer, this panel offers actionable insights to navigate the complexities of book launches confidently. Join us and learn from author experts how to create a launch that captivates readers and drives sustained success.
Moderated by Kristen Frantz.
Presenter Marcia Reynolds
Dr. Marcia Reynolds, president of Covisioning LLC, helps global organizations grow their leadership using coaching for accelerated results. Her clients include executives and emerging leaders in multinational corporations, non-profit organizations, and government agencies. She also speaks at coaching and leadership conferences around the world and has taught classes and coached leaders in 43 countries. She is recognized by Global Gurus as the #5 coach in the world and is one of 10 coaches inducted by the International Coach Federation into their Circle of Distinction.
Marcia’s Berrett Koehler books include Wander Woman: How High-Achieving Women Find Contentment and Direction, The Discomfort Zone: How Leaders Turn Difficult Conversations into Breakthroughs; Coach the Person, Not the Problem; and her latest book, Breakthrough Coaching
Creating Lightbulb Moments in Your Coaching Conversations, published in January 2024.
Presenter Eliza VanCort
Eliza VanCort is an international speaker, #1 bestselling author, workshop facilitator, and thought leader who offers actionable, life-changing tools that transform careers and lives. She is a student of both the performing arts and political science, Cornell University Fellow, viral TED speaker, one of the top acting instructors in New York, and thought leader amassing over 250,000 social media followers.
Eliza has dedicated herself to teaching people of all experiences and backgrounds to communicate with confidence and authority. She draws from her own journey as a child victim of multiple kidnappings to a renowned communication strategist whose techniques empower people to achieve their goals professionally and in every aspect of their lives.
Presenter Heather R. Younger
Heather R Younger, J.D. is a trusted contributor to leading news outlets—including Forbes, Fast Company, Bloomberg, NBC, and ABC—and one of the world’s leading experts on Caring Leadership® and active listening at work. She is the founder and CEO of Employee Fanatix, an employee engagement and workplace culture consulting firm to Fortune 100 companies.
Heather is the bestselling author of three books: The 7 Intuitive Laws of Employee Loyalty, a Forbes Must-Read List topper for HR professionals, The Art of Caring Leadership, wherein she shines a spotlight on the radical potential of compassionate leadership, and her latest bestselling book, The Art of Active Listening, through which she equips individuals with the interpersonal skills required to make others feel seen, heard, and valued.
Presenter Kristen Frantz
Kristen Frantz is the Vice President of Sales and Marketing for Berrett-Koehler Publishers. She is passionate about helping authors share their ideas in the world to promote individual, organizational, and societal positive change. She spends her time working directly with authors on their marketing campaigns, managing Berrett-Koehler’s distribution relationship with Penguin Random House Publisher Services, and overseeing many of the aspects of sales and marketing of BK books.