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Build A Business Around Your Book, or Use Your Book to Drive Your Business

Patti P. Phillips, Ph.D., and Jack J. Phillips, Ph.D., cofounders of ROI Institute, Inc., will describe how they use books to help drive the business, how they've built businesses around their books, and explore the many ways in which you can too. At ROI Institute, they have a motto, "Books are not our business, but we wouldn't have a business without our books."

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Key Objectives

After this session, attendees will be able to:

  • Define the niche for their book and business.
  • Identify the opportunities for products and services to support the book and the business.
  • Research and develop a business plan.
  • Take the next steps to leverage their expertise in both their book and their business.


Do you aspire to write a book and build a business around it? Perhaps, you are already a business owner and look to boost your organization’s success by writing a book. Whatever your aim may be, the book can act as the driving force for your business.

Although royalties are a great incentive, they will likely be minor compared to the revenue a business can generate for you. Workshops, consulting services and projects, educational tools and resources, coaching, and other opportunities developed around your book can be the starting point for a new venture that can serve as your main source of income or deliver greater results for an established business.

In this engaging session, Patti P. Phillips, Ph.D., and Jack J. Phillips, Ph.D., cofounders of ROI Institute, Inc., describe how they use books to help drive the business, how they’ve built businesses around their books, and explore the many ways in which you can too. At ROI Institute, they have a motto, “Books are not our business, but we wouldn’t have a business without our books.”

Patti P. Phillips, Ph.D., and Jack J. Phillips, Ph.D.

Patti P. Phillips, Ph.D., is the CEO of ROI Institute, Inc., the leading source of ROI competency building, implementation support, networking, and research. As author, researcher, consultant, and coach, Patti helps organizations implement the ROI Methodology® in more than 70 countries. Since 1997, Patti has led the adoption of the ROI Methodology and measurement and evaluation to drive organizational change. Her work spans private, public, nonprofit, and nongovernmental organizations.

Patti serves as vice-chair of the board of trustees of the United Nations Institute for Training and Research (UNITAR). She is chair of the Institute for Corporate Productivity (i4cp) People Analytics Board; senior advisor, human capital, for The Conference Board; and board member of the International Federation for Training and Development Organizations (IFTDO). Additionally, she serves as board chair for the Center for Talent Reporting (CTR) and is a fellow of the Association for Talent Development (ATD) Certification Institute. Patti is also on the UN System Staff College faculty in Turin, Italy. Her work has been reported on CNBC and Euronews and published in more than a dozen business journals.

Patti’s academic accomplishments include a bachelor’s degree in education from Auburn University; a master’s degree in public and private management from Birmingham-Southern College, and a Ph.D. in international development from The University of Southern Mississippi.

Patti, along with her husband, Dr. Jack J. Phillips, contributes to various journals and has authored books about measurement, evaluation, analytics, and ROI. In 2019, she and Jack received the Distinguished Contributor Award from the Center for Talent Reporting for their contribution to the measurement and management of human capital. In November 2019, Patti and Jack were named 2 of the top 50 coaches globally by the Thinkers 50 organization, and they were finalists for the Marshall Goldsmith Distinguished Achievement Award for Coaching. Additionally, in May 2022, Patti and Jack received the Association for Talent Development’s highest honor, the Thought Leader Award. Recipients of this award have contributed significant thought leadership to the talent development profession, which has had sustained impact over several years. You can reach Patti at [email protected].

Jack J. Phillips, Ph.D., chair of the ROI Institute, is a world-renowned expert on accountability, measurement, and evaluation. Jack provides consulting services for Fortune 500 companies and major global organizations. The author or editor of more than 100 books, he conducts workshops and presents at conferences throughout the world.

Jack has received several awards for his books and work in addition to those received jointly with Patti. The Society for Human Resource Management presented him an award for one of his books and honored a Phillips ROI study with its highest award for creativity. In 2005, the Association for Talent Development awarded him its highest award, Distinguished Contribution to Workplace Learning and Development for his work on ROI. For three years, Meeting News recognized Jack as one of the 25 most influential leaders in the meetings and events industry based on his work on ROI. Jack’s work has been featured in the Wall Street Journal, BusinessWeek, and Fortune magazine. He has been interviewed by several television programs, including CNN.

Jack’s expertise in measurement and evaluation is based on more than 27 years of corporate experience in the aerospace, textile, metals, construction materials, and banking industries. Jack has served as training and development manager at two Fortune 500 firms, as senior human resource officer at two firms, as president of a regional bank, and as management professor at a major state university. Jack regularly consults with clients in manufacturing, service, and government organizations in over 70 countries in North and South America, Europe, the Middle East, Africa, Australia, and Asia.

Jack has undergraduate degrees in electrical engineering, physics, and mathematics; a master’s degree in Decision Sciences from Georgia State University; and a Ph.D. in Human Resource Management from the University of Alabama. He has served on the boards of several businesses and several nonprofits and associations, including the American Society for Training and Development, the National Management Association, and the International Society for Performance Improvement, where he served as president (2012–2013). Jack Phillips can be reached at [email protected].