Borrow an Audience: How to Land Guest Articles that Matter
In this panel, we’ll discuss why authoring guest articles matters, how to land them at publications large and small, and how to make the most out of them once they’re published. Our panelists include all sides of the equation—authors, media, and PR—and will leave you empowered to land your next big press hit.
Description
You’re a writer, so you should write! The most successful authors understand that their ideas should be shared, and that one of the best ways to share them is through guest articles on platforms large and small. In this panel, we’ll discuss why authoring guest articles matters, how to land them at publications large and small, and how to make the most out of them once they’re published. Our panelists include all sides of the equation—authors, media, and PR—and will leave you empowered to land your next big press hit.
Moderated by Ben Guttmann.
Presenter Luz Corona
Luz Corona is a seasoned marketing communications professional and a passionate advocate for diversity, equity, and inclusion (DE&I).
Currently serving as the Community Editor at Adweek, Luz oversees Adweek’s Voice section, the opinion column featuring perspectives from advertisers, marketers, influencers, and tech professionals. In her role, she writes editorial features on leaders and marketing campaigns that are critical in advancing towards a more inclusive industry. Additionally, she moderates interviews and panels, and co-hosts the flagship podcast, “Yeah, That’s Probably an Ad.”
Her journey in marketing communications began on the media agency side at UM Worldwide, multiple custom content programs for Coca-Cola brands, demonstrating expertise in driving brand relevance among diverse multi-ethnic audiences. Prior to UM Worldwide, Luz gained experience at PHD in digital investment, overseeing digital media plans for clients like Foot Locker Inc. and Havaianas. She also held roles at ZenithOptimedia Group, OMD USA and commenced her career as a Marketing Assistant at NY Presbyterian Hudson Valley Hospital Center.
Luz holds a Master of Professional Studies in Branding and Integrated Communications from The City College of New York, where she further honed her skills after completing a BA in Political Science at the University at Albany, SUNY.
Presenter Joel Schwartzberg
Joel Schwartzberg is a communications coach and writer whose clients represent industries and interests including healthcare, financial services, bioscience, cybersecurity, personal insurance, and civil rights. A former communications and editorial executive for Time Inc., Nickelodeon, PBS, and the ASPCA, Joel is the author of Get to the Point! Sharpen Your Message and Make Your Words Matter and The Language of Leadership: How to Engage and Inspire Your Team. He also writes about leadership communication for Harvard Business Review, Newsweek, Fast Company, CNBC, Inc.com, and Toastmaster Magazine and has contributed essays to The New York Times Magazine, New Jersey Monthly, the New York Daily News, the New York Post, and HuffPost. Joel can be reached at www.joelschwartzberg.net or followed on X at @TheJoelTruth.
Presenter Kelly Taylor
Kelly Taylor has a wealth of experience in the beauty & grooming, fashion/accessories, health & fitness, home & housewares, lifestyle and luxury gifts & goods arenas. She has also serviced seasoned professionals in the communications, family interest, fitness, health/medical and mental health industries.
Kelly’s established history in public relations consists of overseeing the development and implementation of public relation programs for the following emerging and established brands: Ana Candles, Brookstone, Callet, Cote d’Or Swimwear, CARLOS by Carlos Santana Footwear, DeliverLean, Effortless Extensions, Equinox Fitness Clubs, Fivestripes.com, Jeffrey James Organics, Keratin Complex, Latigo Footwear, Luli Fama Swimwear, Out of Print Clothing, Rise & Hang, RUBR Watches, Sendra Footwear, Slim & Sage, S’well Bottle and ZINGARA Swimwear.
Through strong media relationships, Kelly has garnered consistent brand or service exposure within favored and top-tier magazine publishing houses including Bauer, Conde Nast, Hearst, Meredith, Rodale and Time Inc. Broadcast opportunities range from morning news broadcast and daytime television shows to primetime entertainment and news outlets: Access Hollywood LIVE, CNN, HLN, E! News, FOX & Friends, FOX Business, The Rachael Ray Show and TODAY.
Presenter Ben Guttmann
Ben Guttmann is a marketing and communications expert and the author of Simply Put: Why Clear Messages Win—and How to Design Them. He’s an experienced marketing executive and educator on a mission to get leaders to more effectively connect by simplifying their message. Ben is the former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, Hachette Book Group, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.