Cutting Through the Noise to Sell More Books
June 8-9, 2022
Online spaces are noisy. You want to know how to reach your desired audiences. You want to cut through the noise to get more results.

What is the BK Nonfiction Book Marketing Workshop? Bob Miglani, author and speaker, explains:
Key Objectives
- Identify your target audience and hone your message
- Use TikTok effectively and evaluate if it’s the right platform for you
- Connect with your community in meaningful ways
- Establish yourself as a brand worth recognizing
- Sell more books through podcasting and public speaking
Are You An Aspiring Or Published Author?
If so, you likely have experienced the challenge of how to reach more people with your work. Online spaces are noisy. With so many options for investing your time and money to market your book, you may be wondering what the most effective approaches are. You want to know how to reach your desired audiences. You want to cut through the noise to get more results.
This workshop is ideal if you are:
- A new author, preparing to launch your first book, or
- A seasoned author, interested in learning state-of-the-art practices for drawing more attention—and readers—to your books.
This 2-day virtual event offers in-the-trenches strategies and approaches to help you reach your goals. Learn how to:
- Identify your target audience and hone your message
- Use TikTok effectively and evaluate if it’s the right platform for you
- Connect with your community in meaningful ways
- Establish yourself as a brand worth recognizing
- Sell more books through podcasting and public speaking
What you get with registration:
- 13 classes taught by 24 leading experts in marketing, publicity, and branding
- Access to the recordings of all the sessions for three months following the workshop.
- Over 4 hours of collaborative discussions and small group interactions over a two-day period.
Why our workshop is different than others out there:
- We focus exclusively on nonfiction. Most writing and book marketing workshops tailor to both fiction and nonfiction authors. We focus specifically on how to market nonfiction books with a message: books on business innovation, personal development, social change, and organizational improvement.
- We focus on published or signed authors. Many workshops focus heavily on the process of getting published (query letters, pitches, etc.) and not on what you need to do after you’re published to sell more books, grow awareness, and make the lasting impact you want your message to make.
- We’re online but still interactive. Forget the hassle of travel, hotel lodging, parking, and meals. But also forget staring at a pre-recorded video series. Our workshop is packed with time to discuss ideas in small groups, brainstorm, and receive feedback, so that by the time the workshop is over, you have an actionable plan for how to cut through the noise to sell your book, to your target audience, in your way.
- We offer a network of support. BK Authors is a close-knit group with activities year-round. At our workshop, you can develop friendships with other authors who can help hold you accountable and actively support your book marketing efforts.
REGISTRATION IS CLOSED. PURCHASE WORKSHOP VIDEOS.
Click here to purchase 2022 workshop videos (coming soon)
Interested in your company sponsoring our event? See information on sponsorship opportunities.
AGENDA
June 8, 2022
~ Katie Sheehan
~ Janet Shapiro
~ Fauzia Burke
~ Ann-Marie Nieves
June 9, 2022
Event News

Sponsorship Opportunities: 2022 Marketing Workshop
Why Sponsor the BK Marketing Workshop? Reach your audience! We expect to have 80–120 attendees at our workshop, composed of nonfiction book authors, marketing professionals, and publishing professionals. Most of the authors in attendance are signed with Berrett-Koehler, an award-winning publisher of industry-leading books in business growth, social change, management, and personal development. Berrett-Koehler authors are […] Read More

AVAILABLE FOR PURCHASE HERE: 2021 Non-Fiction Book Marketing Workshop
Did you miss the 2021 Virtual Non-fiction Book Marketing Workshop for authors and book marketers. Not to worry! You can still get access to all the presentations and the slide decks that accompany them for only $249. To see the Agenda from this year’s event and for descriptions of the various sessions and information on […] Read More