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Hot Topics in PR

PR professionals discuss trends, hot topics, and tactical PR strategies for book campaigns.

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Key Objectives

  • What is the value of PR?
  • How do you measure the impact of PR?
  • What does a successful PR campaign look like?

Session Duration: 1 hour

Event Type: workshop

Presenter Katie Sheehan

Katie Sheehan

Katie Sheehan is a 14-year veteran of Berrett-Koehler Publishers and is the Associate Director of Communications. She oversees author training, public relations and book events. Before working at Berrett-Koehler she worked in public relations and marketing in radio and television, high-tech, and the non-profit world. She grew up mostly in Toronto, Canada.

Presenter Janet Shapiro

Janet Shapiro

Janet Shapiro is the Vice President of Publicity at Smith Publicity with over 25 years of experience working in public relations, business development and marketing with C-Suite level expert author-driven cultivation campaigns in diverse disciplines. With a mission to provide top senior-level public relations counsel to industry thought leaders and authors, she has worked on a variety of client matters including company and personal branding with the book as the primary business card. High-profile media placements include features with MSNBC, CNN, FOX, Today Show, GMA, CHEDDAR, BloombergTIMEUSA TodayUS News & World ReportWashington PostNew York TimesWall Street JournalChicago Tribune, O, The Oprah MagazineElleVOGUE and People.

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Presenter Fauzia Burke

Fauzia Burke

Fauzia Burke is a book marketing expert and pioneer of online book publicity. As the founder and president of FSB Associates, she has spent more than 25 years publicizing books by bestselling authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Sonya Renee Taylor, Ken Blanchard, and Charles Spencer, as well as many first-time authors. In 2019, she co-founded Pub Site, a platform for building author websites and used by authors like Tom Clancy, Robin Cook, and hundreds more. She is a book marketing consultant and the author of Online Marketing for Busy Authors. Learn more at or connect @fauziaburke.

Presenter Ann-Marie Nieves

Ann-Marie Nieves

Ann-Marie Nieves has been in PR for more than 25 years working with a variety of businesses, nonprofits, thought leaders, public figures, and authors. In 2005 she founded Get Red PR, a New York City-based lifestyle and social media agency. Learn more at or connect @getredpr and @getredprbooks.