What Is The Most Effective Way to Stay Connected to Your Community?
In this session, learn from Becky Robinson—founder of the marketing agency Weaving Influence and author of the BK book Reach—about how to connect with your community in genuine and lasting ways.
Presenter Becky Robinson
Becky Robinson is the founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders.
Since launching nearly a decade ago, the firm has provided a wide range of services to help clients launch more than 175 books, enabling authors to build their brands, acquire more business customers, and increase book sales.
In April 2022, Becky published her first book with Berrett-Koehler Publishers, titled Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. The book takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence. It was a top-ranked Amazon PR bestseller within days of its launch.
Becky holds an M.A. in intercultural studies from Wheaton College and received her B.A. in English/creative writing from Miami University.