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What Does Success Look Like For Authors?

In this panel discussion, several BK authors will share what success means to them and how defining their success has helped them achieve their goals.

Key Objectives

  • Define success on your terms, not society’s. Get clear on what those are.
  • Understand your core audience, including what makes it unique, and ways to leverage that uniqueness!
  • Be prepared to do the work and invest your FULL SELF. Don’t assume that your publisher, or publicist, or fans, or anyone else will “make” your book successful. At the end of the day, only you can. But at the end of the day, isn’t that what life is about? 🙂

Session Duration: 45mins

Event Type: workshop

Presenter Kristen Frantz

Kristen Frantz

Kristen Frantz is the Vice President of Sales and Marketing for Berrett-Koehler Publishers. She has worked at Berrett-Koehler since 1992 in various roles in sales and marketing and currently oversees the areas of print book sales to US trade bookstores, online retailers, and international distributors, plus promotion through publicity, social media, promotional materials, and events. Kristen has worked in nonfiction publishing since 1989, previously working for McGraw-Hill in their textbook division and Bull Publishing, a health, fitness, and nutrition book publisher.

Connect @ksfrantz.

Presenter Marilyn Gist

Marilyn Gist

Marilyn Gist is the author of The Extraordinary Power of Leading Humility, which argues that the path to wide esteem lies in driving results while showing genuine regard for others’ dignity. Marilyn has extensively studied widely-admired leaders and found that leader humility is the essential foundation of all healthy organizations. She has validated her work with interviews of prominent CEOs of companies ranging from the Mayo Clinic and Ford to Starbucks and Costco. Learn more at or connect @MarilynGistPhD.

Mary-Frances Winters

Mary-Frances Winters, founder and CEO of The Winters Group, Inc., a 38-year-old global diversity, equity, and inclusion consulting firm, truly believes that diversity and inclusion work is her “passion and calling.” Dubbed a thought leader in the field, for the past three decades she has impacted over hundreds of organizations and thousands of individuals with her thought provoking message, and her approach to diversity and inclusion. Ms. Winters is a master strategist with experience in strategic planning, change management, diversity, organization development, training and facilitation, systems thinking and qualitative and quantitative research methods. She has extensive experience in working with senior leadership teams to drive organizational change. she is the author of 6 books including We Can’t Talk About That at Work; Inclusive Conversations and Black Fatigue. Learn more at or connect @mfwinters.

Presenter April Rinne

April Rinne

April Rinne is a “change navigator,” speaker, investor, and adventurer whose work and travels in more than 100 countries have given her a front-row seat to a world in flux. She is ranked one of the 50 Leading Female Futurists in the world by Forbes and is a Harvard Law School graduate, a Young Global Leader at the World Economic Forum, a Fulbright Scholar, and the author of Flux: 8 Superpowers for Thriving in Constant Change. April is a trusted advisor to well-known startups, companies, financial institutions, nonprofits, think tanks, and governments worldwide. Earlier in life she was a global development executive, an international microfinance lawyer, and a hiking guide. As a certified yoga teacher, she can often be found upside-down, doing handstands around the world. Learn more at or connect @aprilrinne.