Rebranding Your Author Platform
Your author branding is as equally important as your manuscript. Thinking of rebranding? This workshop will help you discern what to keep in mind.
Key Objectives
- How to define your unique marketing distinction
- How to discern when to rebrand versus when to simply refresh your website
- How to use a rebrand as momentum for your next book
Session Duration: 45mins
Event Type: workshop
Description
Your author branding is as equally important as your manuscript. Thinking of rebranding? This workshop will help you discern what to keep in mind. Heather R. Younger, a 2x Berrett-Koehler author, employee engagement consultant, and highly sought-after keynote speaker, will talk you through the step-by-step process of how she recently strategically rebranded herself, and share tips for how you can strengthen your own online presence, secure more speaking opportunities or consulting clients, and—most importantly—sell more books.
Presenter Heather R. Younger
Heather R. Younger is the founder and CEO of Employee Fanatix, a leading employee engagement and consulting firm. She is a highly sought-after keynote speaker, a diversity, equity, and inclusion strategist, and the world’s leading expert on listening at work. Drawing from her personal experiences as the only child of an interfaith and interracial marriage, Heather is committed to inspiring leaders everywhere to flex their empathy muscles and master the art of active listening to ensure every employee feels valued, heard, and supported. She is a two-time TEDx speaker, bestselling author, podcast host, and a trusted contributor to leading news outlets. Learn more at heatheryounger.com and follow her @HeatherRYounger.
Presenter Nikki Groom
Since 2012, Nikki Groom has helped hundreds of leaders, executives, and entrepreneurs to grow their brands and platforms, so they can drive meaningful change. Nikki’s specialty is positioning them to drive action on the issues closest to their hearts by strengthening their leadership identities. She is the author of A Power of Your Own, a business, brand, and marketing strategist, and the creator of the Movement Makers Leadership Academy, an impact accelerator. Nikki hosts the Movement Makers podcast and acts as an adviser for social entrepreneurs and enterprises. She has been involved in dozens of projects and partnerships that focus on empowering women in business. Learn more at nikkigroom.com or connect @nikkigroom.