Tag: Authorship

Email gets much higher engagement than any social media site. You own your email list. Email isn’t going anywhere. It’s one of the last link-friendly platforms. Etc.

Is writing a business book worth it?

A survey of 301 nonfiction authors found that although business books rarely resulted in high royalties, the books boosted the authors’ credibility and visibility, leading to sizable increases in speaking, workshops, consulting, and other sources of revenue and impact.