BookPlan 2026: How to Launch, Market & Sell Your Nonfiction Book
A three-day online workshop to help you engage your existing network, reach new readers, earn media attention, and reach thousands of people with your book.
Register by December 31, 2025, and you’ll also get access to the 17 best sessions from our 2023, 2024, and 2025 workshops!
BookPlan 2026: The Details
What: Live online workshop over Zoom
When: Wednesday–Friday, April 22–24
Time: 9 am–3:00 pm Pacific Time (12 pm–6:00 pm Eastern Time)
Who: Nonfiction authors looking to amplify their book sales and platform
You are here because you want to change the world.
You’ve written (or are writing) a book to share your message—a message that will affect countless lives.
There’s just one problem.
Books don’t sell themselves.
What You’ll Learn at BookPlan 2026
- Practical AI for Authors: Tools, Ethics, and Smarter Workflows
- Email Marketing for Authors in 2026
- Why Publicity Still Matters—and How to Make the Most of It
- Building Pre-Launch Buzz and Securing Preorders
- Designing Effective In-Person Bookstore, Library, and Launch Events
- 4 Simple Ways to Show Up Well on LinkedIn
- You’ve Got a Great Book—What About a Compelling Speech?
- The How-Tos of Driving Bulk Sales
- Metrics That Matter: Using Data to Make Better Marketing Decisions
- Creating Connection, Belonging, & Engagement When Presenting Online
- Monetizing Your IP with Training, Workbooks, and Other Cool Stuff
- How to Turn Your Readers into Believers
More details coming as we confirm speakers and the event schedule.
Opening Keynote
For many of us, the words “book marketing” elicit fear, nausea, or at the very least, grudging submission.
It doesn’t have to be that way.
In our opening keynote address, Adam Christing will show how humor builds deeper reader and fan connection while making book marketing feel human and fun. Because if you’re having fun, your readers will, too!
Adam will share how he created “Laugh Launchers,” a book-launch community that fueled real visibility for his book The Laughter Factor. You’ll learn practical ideas for rallying your supporters, marketing with fun and creativity, and getting booked as a speaker and podcast guest.
Get ready to learn, and get ready to laugh!
Early Bird Bonus!
Register by December 31, 2025, to get instant access to the 17 best recordings from our 2023-2025 workshops:
This curated video collection includes:
- Peter Winick and Bill Sherman – What is the ROI of a Business Book?
- Bob Miglani – Identifying Your Core Audiences and Honing Your Message
- Lily Zheng – Give Away 90% of Your Book: Added Value Marketing and You
- Stacey Hall – How to Plan Your Book so You Have Cheerleaders Ready to Promote It
- Norbert Orlewicz – How to Build, Engage, and Monetize Your Email List
- Marc Evans – List Building Made Easy: Get Results from Other People’s Lists
- Adrienne Hill – Explode Your Visibility and Grow Your Email List with Virtual Summits
- Sarah Nelson – Your Book, Your Brand: Master Canva for Powerful Promotions
- Austin Falter – Creating Authentic Connections With Short-Form Video—Without Burning Yourself Out
- Fauzia Burke – AI Tips, Tricks, & Tools to Simplify Your Marketing & Save You Time
- Becky Robinson – Beyond the Book Launch: Choosing the Best Approaches, and Sustaining Your Approach for Lasting Impact
- Rob Jolles – What They Don’t Teach You in Presentation Skills Workshops
- Panel – How to Get Booked on Podcasts and Deliver Your Message Like a Pro
- Charlie Fusco – Beyond the Bookstore: Bulk Buys, Bestseller Lists & Building a Brand Empire
- Analiese Ross & Claire Sprague – Social Media Basics for Authors: Demystifying the Social Experience
- Corey Perlman – Authentically Social: Break Through by Being You!
- Panel – All About LinkedIn: How to Build a Following, Grow Your Network, and Avoid Overwhelm
How BookPlan Stands Out from Other Workshops
We are a community, not a company. BK Authors, the nonprofit organization that hosts BookPlan, is a close-knit group of nonfiction authors who give freely of their time to support each other. With the exception of a part-time operations manager, none of the event planners or presenters are paid: we are doing this because we genuinely care about helping you and your book succeed!
We focus exclusively on nonfiction. Most book marketing events serve both fiction and nonfiction authors. We focus specifically on how to market nonfiction books with a message: books on business innovation, personal development, social change, and organizational improvement.
We focus on published or soon-to-be-published authors. Many workshops focus heavily on the process of getting published (query letters, pitches, etc.) and not on what you need to do after you sign the publishing contract to build an audience, sell books long-term, and make a lasting impact with your message.
We’re interactive. Forget staring at a pre-recorded video series. Our workshop is packed with interactive time to discuss ideas in small groups, brainstorm, receive feedback, and ask questions.
We offer a network of support. At BookPlan, you can develop friendships with other authors who can help hold you accountable and actively support your book marketing efforts. Then you can keep connecting with those authors at the events we host throughout the rest of the year.
We provide breadth of expertise. This workshop isn’t one author’s “secret formula” (which only works for them). Instead, our speakers come from a variety of companies and represent a wide range of experts, including bestselling authors, publishing professionals, publicity agents, marketing strategists, and social media managers.
Frequently Asked Questions
Register by December 31st to get our Early Bird price, PLUS instant access to the 17 best recordings from 2023-2025!
$349 $249
Seats are limited and may sell out.