BookPlan 2026: How to Launch, Market & Sell Your Nonfiction Book

A three-day online workshop to help you engage your existing network, reach new readers, earn media attention, and reach thousands of people with your book.

BookPlan 2026: How to Market Your Nonfiction Book

Register by October 31, 2025, and you’ll also get access to the 17 best sessions from our 2023, 2024, and 2025 workshops!

BookPlan 2026: The Details

What: Live online workshop over Zoom

When: Wednesday–Friday, April 22–24

Time: Exact schedule TBD, but typically 9 am–2:30 pm Pacific Time (12 pm–5:30 pm Eastern Time)

Who: Nonfiction authors looking to amplify their book sales and platform

You are here because you want to change the world.

You’ve written (or are writing) a book to share your message—a message that will affect countless lives.

There’s just one problem.

Books don’t sell themselves.

Register Now

What You’ll Learn at BookPlan 2026

We’re still in the content planning stages, but you can expect sessions by world-class marketing experts and experienced authors on topics such as the following:

Building a robust platform and presence
Getting pre-orders and bulk orders
Publicity
Building and leveraging your email list
Social media
Public speaking
Podcast and radio appearances
Using AI to get more done

And more!

Super Early Bird Bonus!

Register by October 31, 2025, to get instant access to the 17 best recordings from our 2023-2025 workshops:

This specifically curated video collection includes:

Bob Miglani – Identifying Your Core Audiences and Honing Your Message
Lily Zheng – Give Away 90% of Your Book: Added Value Marketing and You
Stacey Hall – How to Plan Your Book so You Have Cheerleaders Ready to Promote It
Marc Evans – List Building Made Easy: Get Results from Other People’s Lists
Adrienne Hill – Explode Your Visibility and Grow Your Email List with Virtual Summits
Rob Jolles – What They Don’t Teach You in Presentation Skills Workshops
Panel – How to Get Booked on Podcasts and Deliver Your Message Like a Pro
Analiese Ross & Claire Sprague – Social Media Basics for Authors: Demystifying the Social Experience
Corey Perlman – Authentically Social: Break Through by Being You!

Plus 8 more sessions!

How BookPlan Stands Out from Other Workshops

We are a community, not a company. BK Authors, the nonprofit organization that hosts BookPlan, is a close-knit group of nonfiction authors who give freely of their time to support each other. With the exception of a part-time operations manager, none of the event planners or presenters are paid: we are doing this because we genuinely care about helping you and your book succeed!

We focus exclusively on nonfiction. Most book marketing events serve both fiction and nonfiction authors. We focus specifically on how to market nonfiction books with a message: books on business innovation, personal development, social change, and organizational improvement.

We focus on published or soon-to-be-published authors. Many workshops focus heavily on the process of getting published (query letters, pitches, etc.) and not on what you need to do after you sign the publishing contract to build an audience, sell books long-term, and make a lasting impact with your message.

We’re interactive. Forget staring at a pre-recorded video series. Our workshop is packed with interactive time to discuss ideas in small groups, brainstorm, receive feedback, and ask questions.

We offer a network of support. At BookPlan, you can develop friendships with other authors who can help hold you accountable and actively support your book marketing efforts. Then you can keep connecting with those authors at the events we host throughout the rest of the year.

We provide breadth of expertise. This workshop isn’t one author’s “secret formula” (which only works for them). Instead, our speakers come from a variety of companies and represent a wide range of experts, including bestselling authors, publishing professionals, publicity agents, marketing strategists, and social media managers.

Frequently Asked Questions

What is BK Authors, Inc.?

We are a group of authors who know how hard it is to market our books.

BK Authors, Inc. represents all the authors published with Berrett-Koehler Publishers—the leading independent publisher of business, leadership, and personal development books. In recent years, we have opened up our membership to include any nonfiction author of books that seek to create a world that works for all.

In the last 30 years, Berrett-Koehler (BK) has published more than 2,000 titles, including bestsellers like Eat That Frog; Leadership and Self-Deception; The Anatomy of Peace; Change Your Questions, Change Your Life; and Confessions of an Economic Hit Man.

But we know, more than anyone, how hard it can be to market nonfiction. For every BK bestseller, there are many more BK books that have struggled to get traction in the overcrowded book market.

We know the power of authors banding together to help authors. So we created a book marketing workshop, BookPlan, where bestselling BK authors and marketing experts from Berrett-Koehler Publishers could teach new authors the skills they need to be successful.

This workshop has been running annually for over 15 years now, and we have helped hundreds of authors step up their marketing game.

We’re a nonprofit. We’re not in it for the money. Most of us are volunteering our time. We’re doing this because we want to help you change the world.

Do you have a refund policy?

Yes! You can cancel for a full refund up until the night before the event. Email us at [email protected] to request a refund.

The add-on of session recordings from past BookPlan workshops is not refundable, as you get access immediately.

Are there financial-aid scholarships for Berrett-Koehler authors?

Yes. Financial-need scholarships covering part or all of the event cost are available to Berrett-Koehler authors with limited resources. Learn more here.

How can my company become an event sponsor?

Becoming a platinum, gold, or silver sponsor is a tremendous way to reach our authors and find new clients. See sponsorship details here.

Register by October 31 to get our Super Early Bird price, PLUS instant access to the 17 best recordings from 2023-2025!

$199

Seats are limited and may sell out.