BookPlan 2026: How to Launch, Market & Sell Your Nonfiction Book

A three-day online workshop to help you engage your existing network, reach new readers, earn media attention, and reach thousands of people with your book.

Start learning now! At checkout, add a curated collection of the 12 best recordings from our 2023–2025 workshops, for only an extra $50 ($199 value).

BookPlan 2026: The Details

What: Live online workshop over Zoom

When: Wednesday–Friday, April 22–24

Time: 9 am–3:00 pm Pacific Time (12 pm–6:00 pm Eastern Time)

Who: Nonfiction authors looking to amplify their book sales and platform

You are here because you want to change the world.

You’ve written (or are writing) a book to share your message—a message that will affect countless lives.

There’s just one problem.

Books don’t sell themselves.

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What You’ll Learn at BookPlan 2026

Practical AI for Authors: Tools, Ethics, and Smarter Workflows
Email Marketing for Authors in 2026
Why Publicity Still Matters—and How to Make the Most of It
Building Pre-Launch Buzz and Securing Preorders
Designing Effective In-Person Bookstore, Library, and Launch Events
4 Simple Ways to Show Up Well on LinkedIn
You’ve Got a Great Book—What About a Compelling Speech?
The How-Tos of Driving Bulk Sales
Metrics That Matter: Using Data to Make Better Marketing Decisions
Creating Connection, Belonging, & Engagement When Presenting Online
Monetizing Your IP with Training, Workbooks, and Other Cool Stuff
How to Turn Your Readers into Believers

More details coming as we confirm speakers and the event schedule.

Opening Keynote

For many of us, the words “book marketing” elicit fear, nausea, or at the very least, grudging submission.

It doesn’t have to be that way.

In our opening keynote address, Adam Christing will show how humor builds deeper reader and fan connection while making book marketing feel human and fun. Because if you’re having fun, your readers will, too!

Adam will share how he created “Laugh Launchers,” a book-launch community that fueled real visibility for his book The Laughter Factor. You’ll learn practical ideas for rallying your supporters, marketing with fun and creativity, and getting booked as a speaker and podcast guest.

Get ready to learn, and get ready to laugh!

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Start learning now!

At checkout, get instant access to the 12 best recordings from our 2023–2025 workshops for only an extra $50 ($199 value)

This video collection is specially curated to cover key marketing topics that we won’t have time to cover in our 2026 workshop.

Recordings include:

Peter Winick and Bill Sherman – What is the ROI of a Business Book?
Bob Miglani – Identifying Your Core Audiences and Honing Your Message
Lily Zheng – Give Away 90% of Your Book: Added Value Marketing and You
Stacey Hall – How to Plan Your Book so You Have Cheerleaders Ready to Promote It
Marc Evans – List Building Made Easy: Get Results from Other People’s Lists
Adrienne Hill – Explode Your Visibility and Grow Your Email List with Virtual Summits
Sarah Nelson – Your Book, Your Brand: Master Canva for Powerful Promotions
Austin Falter – Creating Authentic Connections With Short-Form Video—Without Burning Yourself Out
Becky Robinson – Beyond the Book Launch: Choosing the Best Approaches, and Sustaining Your Approach for Lasting Impact
Charlie Fusco – Beyond the Bookstore: Bulk Buys, Bestseller Lists & Building a Brand Empire
Analiese Ross & Claire Sprague – Social Media Basics for Authors: Demystifying the Social Experience
Corey Perlman – Authentically Social: Break Through by Being You!

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How BookPlan Stands Out from Other Workshops

We are a community, not a company. BK Authors, the nonprofit organization that hosts BookPlan, is a close-knit group of nonfiction authors who give freely of their time to support each other. With the exception of a part-time operations manager, none of the event planners or presenters are paid: we are doing this because we genuinely care about helping you and your book succeed!

We focus exclusively on nonfiction. Most book marketing events serve both fiction and nonfiction authors. We focus specifically on how to market nonfiction books with a message: books on business innovation, personal development, social change, and organizational improvement.

We focus on published or soon-to-be-published authors. Many workshops focus heavily on the process of getting published (query letters, pitches, etc.) and not on what you need to do after you sign the publishing contract to build an audience, sell books long-term, and make a lasting impact with your message.

We’re interactive. Forget staring at a pre-recorded video series. Our workshop is packed with interactive time to discuss ideas in small groups, brainstorm, receive feedback, and ask questions.

We offer a network of support. At BookPlan, you can develop friendships with other authors who can help hold you accountable and actively support your book marketing efforts. Then you can keep connecting with those authors at the events we host throughout the rest of the year.

We provide breadth of expertise. This workshop isn’t one author’s “secret formula” (which only works for them). Instead, our speakers come from a variety of companies and represent a wide range of experts, including bestselling authors, publishing professionals, publicity agents, marketing strategists, and social media managers.

Frequently Asked Questions

What is BK Authors, Inc.?

We are a group of authors who know how hard it is to market our books.

BK Authors, Inc. represents all the authors published with Berrett-Koehler Publishers—the leading independent publisher of business, leadership, and personal development books. In recent years, we have opened up our membership to include any nonfiction author of books that seek to create a world that works for all.

In the last 30 years, Berrett-Koehler (BK) has published more than 2,000 titles, including bestsellers like Eat That Frog; Leadership and Self-Deception; The Anatomy of Peace; Change Your Questions, Change Your Life; and Confessions of an Economic Hit Man.

But we know, more than anyone, how hard it can be to market nonfiction. For every BK bestseller, there are many more BK books that have struggled to get traction in the overcrowded book market.

We know the power of authors banding together to help authors. So we created a book marketing workshop, BookPlan, where bestselling BK authors and marketing experts from Berrett-Koehler Publishers could teach new authors the skills they need to be successful.

This workshop has been running annually for over 15 years now, and we have helped hundreds of authors step up their marketing game.

We’re a nonprofit. We’re not in it for the money. Most of us are volunteering our time. We’re doing this because we want to help you change the world.

Do you have a refund policy?

Yes! You can cancel for a full refund up until the night before the event. Email us at [email protected] to request a refund.

The add-on of session recordings from past BookPlan workshops is not refundable, as you get access immediately.

Are there financial-aid scholarships for Berrett-Koehler authors?

Yes. Financial-need scholarships covering part or all of the event cost are available to Berrett-Koehler authors who have limited resources. Learn more here.

How can my company become an event sponsor?

Becoming a platinum, gold, or silver sponsor is a tremendous way to reach our authors and find new clients. See sponsorship details here.

Register by February 13th to get our Early Bird discount!

~~$349~~ $249

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Plus, select the optional $50 add-on at checkout to get access to The 12 Best Sessions from 2023–2025.