Watch the replay of our webinar held on January 28, 2026:
Jeevan Sivasubramaniam is the VP of Editorial at Berrett-Koehler. He has been in publishing for thirty years in acquisitions and administration and has worked with over 700 authors and books.
Rebecca Bultsma is a nationally recognized speaker, consultant, and AI research expert,
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Past Sessions (and related articles)
No one can edit their own book, but there are seven simple strategies for better ensuring you do the right prep to get the best feedback, resulting in a stronger work.
Ever since that childhood debacle with the lemonade stand, there are plenty of nonfiction authors and to-be authors who hate the idea of self-promotion and marketing, so what should they do?
Continue Reading Marketing for Authors (and Authors To-Be) Who Hate Marketing
All nonfiction book proposals ask for the same basic bits of information, but what are publishers really looking for? What are the words, commitments, and things that make them sit up and take notice and what makes for a damn good proposal? In this webinar on September 10, 2025, Jeevan Sivasubramaniam (who has reviewed, no…
Continue Reading What Publishers Really Want to See in Your Book Proposal (But Won’t Tell You)
Email gets much higher engagement than any social media site. You own your email list. Email isn’t going anywhere. It’s one of the last link-friendly platforms. Etc.
Continue Reading 8 Reasons Why Email Is Your Most Valuable Marketing Asset
Agents can figure out if your book will sell, refine your proposal, introduce your book to the editors that are the best fit, and help you ensure you get a fair contract. They can’t work miracles.
Is AI the end of book publishing and authors as we know it? This conversation features Jeevan Sivasubramaniam, VP of Editorial at Berrett-Koehler Publishers, and Thad McIlroy, a published author and journalist, founding partner of Publishing Technology Partners, a contributing editor to Publishers Weekly, a board member at Johns Hopkins Press, and the principal of The Future of Publishing.
Continue Reading Threat, Benefit, or Both? What AI Means for Your Book and the Publishing Industry
It’s a good question: Are they? Many authors have indicated how even with traditional houses, they receive minimal editorial guidance or work. And I hate to admit it, but I have looked at many traditionally published books over the last couple of years and wondered—did an editor even look at this? Is this also turning the tide towards self-publishing since editorial shaping was one of the hallmark advantages of traditional publishing houses?
Continue Reading Are Editors Even Important or Needed Any More?
Is writing a business book worth it?
A survey of 301 nonfiction authors found that although business books rarely resulted in high royalties, the books boosted the authors’ credibility and visibility, leading to sizable increases in speaking, workshops, consulting, and other sources of revenue and impact.
Continue Reading What Is the Return on Investment (ROI) of Writing a Nonfiction Book?
Build an email list of people who value your work. Then get people to that list through consistently putting out valuable content through 2-3 channels.
Continue Reading A Tried-and-True Formula for Effective Book Marketing
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