No one can edit their own book, but there are seven simple strategies for better ensuring you do the right prep to get the best feedback, resulting in a stronger work.
Articles
Marketing and platform-building for nonfiction authors
Ever since that childhood debacle with the lemonade stand, there are plenty of nonfiction authors and to-be authors who hate the idea of self-promotion and marketing, so what should they do?
Continue Reading Marketing for Authors (and Authors To-Be) Who Hate Marketing
All nonfiction book proposals ask for the same basic bits of information, but what are publishers really looking for? What are the words, commitments, and things that make them sit up and take notice and what makes for a damn good proposal? In this webinar on September 10, 2025, Jeevan Sivasubramaniam (who has reviewed, no…
Continue Reading What Publishers Really Want to See in Your Book Proposal (But Won’t Tell You)
Email gets much higher engagement than any social media site. You own your email list. Email isn’t going anywhere. It’s one of the last link-friendly platforms. Etc.
Continue Reading 8 Reasons Why Email Is Your Most Valuable Marketing Asset
Agents can figure out if your book will sell, refine your proposal, introduce your book to the editors that are the best fit, and help you ensure you get a fair contract. They can’t work miracles.
Is AI the end of book publishing and authors as we know it? This conversation features Jeevan Sivasubramaniam, VP of Editorial at Berrett-Koehler Publishers, and Thad McIlroy, a published author and journalist, founding partner of Publishing Technology Partners, a contributing editor to Publishers Weekly, a board member at Johns Hopkins Press, and the principal of The Future of Publishing.
Continue Reading Threat, Benefit, or Both? What AI Means for Your Book and the Publishing Industry
News and Event Recaps
The number one reason employees stay or leave is how much they trust their immediate supervisor, not company-wide programs or benefits.
Continue Reading Targeting Turnover: A Fresh Ink Interview with Dick Finnegan
Damian Goldvarg’s new book “Lead with a Coaching Mindset” applies the 8 core competencies from the International Coach Federation to leadership. These include: ethical standards, coaching mindset, building relationships, trust, presence, communication (listening), creating awareness, and implementing learning.
Continue Reading How to lead with a coaching mindset: A Fresh Ink interview with Damian Goldvarg
The 2024 BK Authors retreat was a meaningful and powerful event that met and exceeded expectations. The combination of Idyllic surroundings, perfect sunshine, and polite, interesting, and friendly companions made for an unforgettable experience.
The BK Retreat was a blend of magic and matter-of-fact: four days of building meaningful relationships, sharpening professional skills, and experiencing peak, nearly mystical moments.
Continue Reading Learning, Laughter, and Healing: The 2022 BK Authors Retreat
See video recordings and important information from discussions with Berrett-Koehler Leadership here DEI at BK 3rd September 2020 https://youtu.be/Jywl-Lk7FwU BK Publishers Online Training Product Proposal GuidelinesDownload 9 Free Keyword Research Tools To Help Plan Your New Site Primer On How To Build A Content Strategy How to Develop a Content Strategy from Start to Finish…
View presentations from previous speakers here Why a podcast is the answer to sharing and amplifying your message presented by Cyrus Webb How to Take Center Stage -a conversation about how to build your personal brand assets and leverage them for greater exposure presented by Sharon Rowe Editorial Highlights at BK Publishers for 2021 presented by Lesley Iura &…