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Marketing and platform-building for nonfiction authors

Book Marketing: It’s Not About You (or Even Your Book)

Why does book marketing feel uncomfortable or unnatural for so many authors? It’s because most of us are doing it all wrong. Too often, we think that “marketing” means standing on a soapbox (*cough*cough*LinkedIn post*), raising our book in the air, and shouting, “Hey, everybody, look at me! I wrote a book! Look at my book! It…

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Five Ways to Use AI to Aid Your Writing—The Right Way

AI can be a writer’s best ally—or biggest headache. Some authors are using it brilliantly for writing and research, while others are tripping over its blind spots or blurring ethical lines.

Learn from Rebecca Bultsma, nationally recognized speaker, consultant, and AI research expert, alongside your favorite cranky-pants editorial curmudgeon Jeevan, for five sharp lessons on how to make AI work for you—not against you.

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What Publishers Really Want to See in Your Book Proposal (But Won’t Tell You)

All nonfiction book proposals ask for the same basic bits of information, but what are publishers really looking for? What are the words, commitments, and things that make them sit up and take notice and what makes for a damn good proposal? In this webinar on September 10, 2025, Jeevan Sivasubramaniam (who has reviewed, no…

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Threat, Benefit, or Both? What AI Means for Your Book and the Publishing Industry

Is AI the end of book publishing and authors as we know it? This conversation features Jeevan Sivasubramaniam, VP of Editorial at Berrett-Koehler Publishers, and Thad McIlroy, a published author and journalist, founding partner of Publishing Technology Partners, a contributing editor to Publishers Weekly, a board member at Johns Hopkins Press, and the principal of The Future of Publishing.

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Are Editors Even Important or Needed Any More?

It’s a good question: Are they? Many authors have indicated how even with traditional houses, they receive minimal editorial guidance or work. And I hate to admit it, but I have looked at many traditionally published books over the last couple of years and wondered—did an editor even look at this? Is this also turning the tide towards self-publishing since editorial shaping was one of the hallmark advantages of traditional publishing houses?

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News and Event Recaps

How to lead with a coaching mindset: A Fresh Ink interview with Damian Goldvarg

Damian Goldvarg’s new book “Lead with a Coaching Mindset” applies the 8 core competencies from the International Coach Federation to leadership. These include: ethical standards, coaching mindset, building relationships, trust, presence, communication (listening), creating awareness, and implementing learning.

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Berrett-Koehler Leadership Discussions

See video recordings and important information from discussions with Berrett-Koehler Leadership here DEI at BK 3rd September 2020 https://youtu.be/Jywl-Lk7FwU BK Publishers Online Training Product Proposal GuidelinesDownload 9 Free Keyword Research Tools To Help Plan Your New Site Primer On How To Build A Content Strategy How to Develop a Content Strategy from Start to Finish…

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Historical Webinars Information

View presentations from previous speakers here Why a podcast is the answer to sharing and amplifying your message presented by Cyrus Webb How to Take Center Stage -a conversation about how to build your personal brand assets and leverage them for greater exposure presented by Sharon Rowe Editorial Highlights at BK Publishers for 2021 presented by Lesley Iura &…

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