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The Creativity Leap by Natalie Nixon

Humans are hardwired to be creative, it is a competency anyone can develop.

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Too many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it’s the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation.

Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuition are the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds–farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more—she offers illuminating examples of how creativity manifests in every kind of work.
Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.

Presenter Natalie Nixon

Natalie Nixon

Natalie Nixon is the creativity whisperer to the C-suite, helping leaders make better business decisions through wonder and rigor. At Figure 8 Thinking she’s a creativity strategist, global keynote speaker and author of the award winning The Creativity Leap. Real Leaders named Natalie one of the top 50 keynote speakers of 2022, and she has been featured in Forbes and Fast Company. She received her BA from Vassar College and her PhD from the University of Westminster. These days you can find her on the ballroom floor fine-tuning her cha-cha and foxtrot. Learn more at and follow her @natwnixon.