The number one reason employees stay or leave is how much they trust their immediate supervisor, not company-wide programs or benefits.
Continue Reading Targeting Turnover: A Fresh Ink Interview with Dick Finnegan
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BK Authors, Inc. is a nonprofit organization of authors helping authors. Our primary focus is supporting nonfiction authors who publish with Berrett-Koehler Publishers. We also seek to build up, connect, and train any nonfiction author who is seeking to build a world that works for all.
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Past Newsletters
Damian Goldvarg’s new book “Lead with a Coaching Mindset” applies the 8 core competencies from the International Coach Federation to leadership. These include: ethical standards, coaching mindset, building relationships, trust, presence, communication (listening), creating awareness, and implementing learning.
Continue Reading How to lead with a coaching mindset: A Fresh Ink interview with Damian Goldvarg
All nonfiction book proposals ask for the same basic bits of information, but what are publishers really looking for? What are the words, commitments, and things that make them sit up and take notice and what makes for a damn good proposal? In this webinar on September 10, 2025, Jeevan Sivasubramaniam (who has reviewed, no…
Continue Reading What Publishers Really Want to See in Your Book Proposal (But Won’t Tell You)
Email gets much higher engagement than any social media site. You own your email list. Email isn’t going anywhere. It’s one of the last link-friendly platforms. Etc.
Continue Reading 8 Reasons Why Email Is Your Most Valuable Marketing Asset
Agents can figure out if your book will sell, refine your proposal, introduce your book to the editors that are the best fit, and help you ensure you get a fair contract. They can’t work miracles.
Is AI the end of book publishing and authors as we know it? This conversation features Jeevan Sivasubramaniam, VP of Editorial at Berrett-Koehler Publishers, and Thad McIlroy, a published author and journalist, founding partner of Publishing Technology Partners, a contributing editor to Publishers Weekly, a board member at Johns Hopkins Press, and the principal of The Future of Publishing.
Continue Reading Threat, Benefit, or Both? What AI Means for Your Book and the Publishing Industry
It’s a good question: Are they? Many authors have indicated how even with traditional houses, they receive minimal editorial guidance or work. And I hate to admit it, but I have looked at many traditionally published books over the last couple of years and wondered—did an editor even look at this? Is this also turning the tide towards self-publishing since editorial shaping was one of the hallmark advantages of traditional publishing houses?
Continue Reading Are Editors Even Important or Needed Any More?
Is writing a business book worth it?
A survey of 301 nonfiction authors found that although business books rarely resulted in high royalties, the books boosted the authors’ credibility and visibility, leading to sizable increases in speaking, workshops, consulting, and other sources of revenue and impact.
Continue Reading What Is the Return on Investment (ROI) of Writing a Nonfiction Book?
Build an email list of people who value your work. Then get people to that list through consistently putting out valuable content through 2-3 channels.
Continue Reading A Tried-and-True Formula for Effective Book Marketing