Is AI the end of book publishing and authors as we know it? This conversation features Jeevan Sivasubramaniam, VP of Editorial at Berrett-Koehler Publishers, and Thad McIlroy, a published author and journalist, founding partner of Publishing Technology Partners, a contributing editor to Publishers Weekly, a board member at Johns Hopkins Press, and the principal of The Future of Publishing.
Author Archives: BK Authors

Are Editors Even Important or Needed Any More?
It’s a good question: Are they? Many authors have indicated how even with traditional houses, they receive minimal editorial guidance or work. And I hate to admit it, but I have looked at many traditionally published books over the last couple of years and wondered—did an editor even look at this? Is this also turning the tide towards self-publishing since editorial shaping was one of the hallmark advantages of traditional publishing houses?

What Is the Return on Investment (ROI) of Writing a Nonfiction Book?
Is writing a business book worth it?
A survey of 301 nonfiction authors found that although business books rarely resulted in high royalties, the books boosted the authors’ credibility and visibility, leading to sizable increases in speaking, workshops, consulting, and other sources of revenue and impact.

Reflections on the 2024 BK Authors Retreat
The 2024 BK Authors retreat was a meaningful and powerful event that met and exceeded expectations. The combination of Idyllic surroundings, perfect sunshine, and polite, interesting, and friendly companions made for an unforgettable experience.

A Tried-and-True Formula for Effective Book Marketing
Build an email list of people who value your work. Then get people to that list through consistently putting out valuable content through 2-3 channels.
