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Your Roadmap to Success and How to Navigate It

What does the landscape of book marketing look like in 2021?

Key Objectives

  • What to expect on your journey
  • How to identify your target audience
  • How to identify your goals

Session Duration: 55min

Event Type: workshop


What does the landscape of book marketing look like in 2021? What should you expect on your book marketing journey? What should you prioritize? Three veterans of the book marketing industry will discuss these questions and more. They will help you understand the state of the book industry and how to measure success. They will also help you identify your goals and purpose for marketing and selling your book. And help you identify who your target audience is and how you can most effectively reach them. This session will also give you an overview of the workshop and review all the book marketing options that you can consider.

Fauzia Burke – 2021

Fauzia Burke, author of Online Marketing for Busy Authors, is the founder and president of FSB Associates an online book publicity firm, co-founder of Pub Site a platform for building author websites, and a consultant and coach for authors who need help navigating the book marketing and publicity landscape. Before starting FSB, she worked for Henry Holt and John Wiley. Fauzia has promoted books by authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Melissa Francis, S. C. Gwynne, Mika Brzezinski, Charles Spencer and many more. She is based in San Diego, CA.

More information on Fauzia can be found at

Presenter Kristen Frantz

Kristen Frantz

Kristen Frantz is the Vice President of Sales and Marketing for Berrett-Koehler Publishers. She is passionate about helping authors share their ideas in the world to promote individual, organizational, and societal positive change. She spends her time working directly with authors on their marketing campaigns, managing Berrett-Koehler’s distribution relationship with Penguin Random House Publisher Services, and overseeing many of the aspects of sales and marketing of BK books.