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Social Media Marketing: Growing Your Customers into a Community

One of the most common misconceptions about social media is that it’s a marketing tool to sell to an audience. Blasting out a product link to as many people as possible is a one-way, short-term approach that builds an audience — not customers, and certainly not a community.

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Key Objectives

  • Social media is not about grabbing people’s attention or getting as many eyes as possible — that’s a one-way, short-term approach.
  • Social media doesn’t sell products. But it can give you the chance to build meaningful and loyal connections that will help you sell products.
  • An audience sees you, customers buy from you, but a COMMUNITY will give back to you a thousand times in return.

Event Type: retreat


Social media is your opportunity to share your insight and personality with people, to let them get to know you and to get to know them. When you form a community, you’re building a dedicated base who will endorse you, share your content and buy your products. If you harness this power, you can raise awareness, create connections and grow a community who will give back to you a thousand times in return.

Presenter Megan Ellinghausen

Megan Ellinghausen

Megan Ellinghausen is a strategic communicator, a storyteller, a changemaker. Her passions lie at the intersection of communication and social justice where she hopes to amplify the value and experiences of others and create space for transformative dialogue through compelling and truthful storytelling.

Megan Ellinghausen is the Marketing and Branding Associate of The Winters Group, Inc. Prior to this role, she worked with the Equal Opportunity Office in Alachua County, Florida. There, she rewrote the countywide procedures of the Americans with Disabilities Act (ADA) to be a more comprehensive living document, which was passed as law in Florida. Megan received degrees in Political Science and Public Relations and is pursuing her Masters in Public Interest Communication at the University of Florida.

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