Skip to main content

Mobilizing Your Network to Reach New Audiences

As you prepare to market your book, your most important asset is your network of established relationships.

bkauthors event image placeholder

Key Objectives

  • The more personal your outreach to your networks, the more effective your outreach will be.
  • Outreach to your network doesn’t have to be overwhelming. Becky will share practical tips to help you be efficient and expected.
  • You’ll be surprised at where your support comes from. Don’t underestimate the willingness of people to contribute to your success.

Event Type: workshop


As you prepare to market your book, your most important asset is your network of established relationships. This session will help you outline a plan for identifying the people from your life who may be able to contribute to your book marketing efforts. Becky will walk you through a system she uses with her clients to use both one to one outreach and one to many messaging throughout your book launch campaign to make it easy, fun, and exciting for people to support your launch. She’ll help you overcome any resistance you might have for asking people to help you and she’ll outline best practices for staying in touch with your network over time.

Presenter Becky Robinson

Becky Robinson

Becky Robinson is the founder and CEO of Weaving Influence, a full-service marketing agency that specializes in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders.

Since launching nearly a decade ago, the firm has provided a wide range of services to help clients launch more than 175 books, enabling authors to build their brands, acquire more business customers, and increase book sales.

In April 2022, Becky published her first book with Berrett-Koehler Publishers, titled Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause. The book takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence. It was a top-ranked Amazon PR bestseller within days of its launch.

Becky holds an M.A. in intercultural studies from Wheaton College and received her B.A. in English/creative writing from Miami University.