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Mobilizing Your Network to Reach New Audiences

As you prepare to market your book, your most important asset is your network of established relationships.

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Key Objectives

  • The more personal your outreach to your networks, the more effective your outreach will be.
  • Outreach to your network doesn’t have to be overwhelming. Becky will share practical tips to help you be efficient and expected.
  • You’ll be surprised at where your support comes from. Don’t underestimate the willingness of people to contribute to your success.

Event Type: workshop


As you prepare to market your book, your most important asset is your network of established relationships. This session will help you outline a plan for identifying the people from your life who may be able to contribute to your book marketing efforts. Becky will walk you through a system she uses with her clients to use both one to one outreach and one to many messaging throughout your book launch campaign to make it easy, fun, and exciting for people to support your launch. She’ll help you overcome any resistance you might have for asking people to help you and she’ll outline best practices for staying in touch with your network over time.

Presenter Becky Robinson

Becky Robinson

Becky Robinson is the founder and CEO of Weaving Influence and the founder of Hometown Reads. Weaving Influence is a full service digital marketing/publicity agency with a specialty in working with business consultants, speakers, and authors to market their services and books. Since launching eight years ago, Weaving Influence has helped clients launch more than 130 books.


Is What I’m Doing Working? What Do I Do Next? Assessing Your Effectiveness and Sustaining Energy for Book Marketing

A book can be a valuable asset long-term, provided you have a plan to continue to share it through ongoing marketing efforts. Becky Robinson will provide tools to help you evaluate what you’ve done to market your book(s) so far and to identify next steps to ensure your book and its message continue to make an impact for years to come. She’ll also help you reflect on how to sustain marketing energy by focusing on activities that you enjoy and that bring results. You’ll learn valuable insights that will help you if you’re considering a new edition or re-launch.

Becky Robinson

Presenter Becky Robinson

Becky Robinson

Becky Robinson has lived in the Midwest all of her adult life. She grew up as an Army brat and doesn’t have a typical hometown to claim.

Becky graduated from Miami University (Ohio) in 1992 with a Bachelor of Arts in English/Creative Writing. She received her MA in Intercultural Studies from Wheaton College Graduate School in 1994 (Wheaton, IL).

In the early part of her career, she worked for a nonprofit and helped her husband start and lead a church. Becky left full-time work in 2001 to stay home with her kids, homeschooling while bringing together women for several iterations of a home-school co-op, starting with preschool and growing in complexity as their children grew.

Becky founded Weaving Influence in 2011. In 2012, because of the growth of her business, her staff grew to a core employee team of twelve people, along with several subcontractors. In developing and growing her business, her vision has been to create meaningful and flexible opportunities for her team.