Marketing the Revolution: A Panel Discussion
Most marketing advice speaks of “dominating” keywords and “owning” your market. But what do you do when you’re marketing revolutionary ideas that challenge the very assumptions of predatory capitalism?
Most marketing advice speaks of “dominating” keywords and “owning” your market. But what do you do when you’re marketing revolutionary ideas that challenge the very assumptions of predatory capitalism? How do you build a community instead of fan base? And how do you convince your publisher that your non-traditional marketing ideas will work? And when should you compromise?
In this panel discussion, you’ll hear from authors from marginalized communities who marketed their revolutionary ideas successfully: Denise Padin Collazo, author of Thriving in the Fight, Dr. TIffany Jana, author of Subtle Acts of Exclusion and Natalie Nixon, author of The Creativity Leap. Discover how to advocate for your vision with collaborators, how to build a community, and when pragmatism and compromise are needed. This panel will be moderated by Minal Bopaiah, author of Equity: How to Design Organizations Where Everyone Thrives.
Presenter Minal Bopaiah
Minal Bopaiah is a strategic consultant with nearly 20 years of professional experience. Her areas of expertise include human-centered design, behavior change psychology, and the principles of diversity, equity, and inclusion as they relate to media, marketing and communications. She is the Founder & Principal Consultant of Brevity & Wit, a strategy + design firm dedicated to designing a more equitable world. Her book, Equity: How to Design Organizations Where Everyone Thrives, will be published by Berrett-Koehler in September 2021.
More information about Minal can be found at brevityandwit.com
Presenter Denise Padín Collazo
Denise Padín Collazo is the BK author of Thriving in the Fight: A Survival Manual for Latinas on the Front Line of Change. She is also the senior advisor for external affairs at Faith in Action, the nation’s largest faith-based, progressive organizing network, where she has advanced the cause of social justice over the past twenty-five years. In addition, she is an official member of the Forbes Nonprofit Council, an invitation-only organization for executives in successful nonprofit organizations.
Presenter Dr. Tiffany Jana
Dr. Tiffany Jana is a non-binary Awareness Artist and Pleasure Activist. They use their work and art to create a loving embrace of people and culture that includes an emphasis on liberation through joy. Their artistic expression includes painting, poetry, and performing arts. Dr. Jana is the author of four inclusion books, including three best-sellers. They are the founder of TMI Consulting Inc, the world’s first diversity focused Certified Benefit Corporation. Dr. Jana has been featured in numerous publications and media including Fast Company, NY Times, and Forbes for their work on diversity, equity, empowerment, and inclusion. They’ve done a TEDx on privilege and were named one of the Top 100 Leadership Speakers by Inc.com.
More information on Dr Jana can be found at tmiconsultinginc.com
Presenter Natalie Nixon
Natalie Nixon is the creativity whisperer to the C-suite, helping leaders make better business decisions through wonder and rigor. At Figure 8 Thinking she’s a creativity strategist, global keynote speaker and author of the award winning The Creativity Leap. Real Leaders named Natalie one of the top 50 keynote speakers of 2022, and she has been featured in Forbes and Fast Company. She received her BA from Vassar College and her PhD from the University of Westminster. These days you can find her on the ballroom floor fine-tuning her cha-cha and foxtrot. Learn more at figure8thinking.com and follow her @natwnixon.