Influencer Marketing: The Strategic Generosity Approach & How It Drives Book Sales
Marketing often feels like manipulating people as a means to an end. A better strategy is to lead with giving rather than taking, and leveraging a genuine desire to help other people succeed. The result? A strong network of connections, followers, and subscribers who trust you and are in your corner. By exploring how reciprocity, reputation building, and brand positioning connect, this talk will share how you can build a buzz around your book launch using authentic marketing principles—the same principles that Jennifer and Nikki have leveraged to launch two successful books and build Jennifer’s social media following into the tens of thousands.
Presenter Jennifer Brown – 2020
Jennifer Brown is an award-winning entrepreneur, speaker, and author. Her most recent book, How to Be an Inclusive Leader: Your Role in Creating Cultures of Belonging Where Everyone Can Thrive, was published by Berrett-Koehler and has sold thousands of copies. As the founder and CEO of Jennifer Brown Consulting, Jennifer has harnessed more than 14 years of experience as a world-renowned diversity and inclusion expert through consulting work, keynoting, and thought leadership.