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Hello, My Name is Awesome: How to Create Brand Names That Stick

Book Club Discussion

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The Book

Named a Top 10 Marketing Book  by Inc., this essential how-to guide shows how even non-creative types, can easily make a name for themselves. No degree in Latin or linguistics required!

Alexandra walks readers through a step-by-step process of creating memorable brand names using her proven methodology, Creative Brief, and trusted brainstorming techniques. She shares her secrets for nabbing available domain names, discusses the pros and cons of name changes, and gives examples of the good, the bad, and the so-bad-she-gave-them an award.