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Driving Traffic to Your Website

Now that you’ve set up your author website, and entered your basic book information, how do you bring people to your site?

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Key Objectives

  • Elements of a successful author website
  • Free ways to increase traffice to your website
  • Understanding website analytics and basic SEO

Event Type: workshop

Description

Now that you’ve set up your author website, and entered your basic book information, how do you bring people to your site? Every author needs a website in their name, not in the name of their current book title as you want your website to scale with you. In this presentation, Burke will share the tips for making your website a success, addressing topics like: Why fresh content is more important than ever; how to drive traffic back to your website using social media and other means; how to understand your website analytics; and, the dreaded topic of SEO, what it is and why it is important.

Presenter Fauzia Burke – 2021

Fauzia Burke – 2021

Fauzia Burke, author of Online Marketing for Busy Authors, is the founder and president of FSB Associates an online book publicity firm, co-founder of Pub Site a platform for building author websites, and a consultant and coach for authors who need help navigating the book marketing and publicity landscape. Before starting FSB, she worked for Henry Holt and John Wiley. Fauzia has promoted books by authors such as Alan Alda, Arianna Huffington, Deepak Chopra, Melissa Francis, S. C. Gwynne, Mika Brzezinski, Charles Spencer and many more. She is based in San Diego, CA.

More information on Fauzia can be found at FauziaBurke.com