Mark Levy is the founder of Levy Innovation, a positioning and strategy firm that helps organizations and thought leaders differentiate by using “a big sexy idea.” Mark has consulted to thought leaders such as Simon Sinek of “Start with Why” fame, CEOS of major brands like Popeye’s, and the former head of Strategy at the Harvard Business School. He has written or co-created five books, including “Accidental Genius,” which has been translated into ten languages.
How to Talk About Your Book, So People Care
Let’s face it, when most authors talk about their book, the listener grows bored or confused. The unfortunate result? Potential book sales are lost and the author’s self-confidence is justifiably shaken. In this presentation, Mark teaches authors how to talk about their book clearly and engagingly, so that others will sit up and take notice. Attendees will learn Mark’s unconventional approach to making one’s description of their book memorable, emotional, and easy to share.
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