Andy Storch is a consultant, coach, speaker and facilitator specializing in helping clients turn strategy into action and people do their best work. As a partner with Advantage Performance Group, Andy works with companies to accelerate leadership development, strategy alignment, business acumen and sales training. He also coaches individuals to help them improve their performance and achieve their goals. Andy is the host of two podcasts: The Talent Development Hot Seat and Andy Storch Show. He also launched the Inc.-recommended Talent Development Think Tank Conference and Community. Andy has taught strategy, sales, leadership, finance, and business acumen to business leaders internationally and has started or worked for multiple start-up companies. Some of Andy’s past clients have included Salesforce.com, NOV, Oracle, Google, Box, Toyota, Genentech, State Farm, Red Bull, Deloitte, EY, KPMG, HP, Sony, Bechtel, Cisco as well as small business and startup CEOs looking to grow their businesses.
The Power of Podcasts.
Andy Storch explains the role of podcasts in an author’s overall book marketing strategies. He outlines what podcasters are looking for in a guest, how to find the podcasts that are best for you, and how to pitch yourself effectively. He also offers best practices for ensuring a highly effective interview – practices that will make any author a sought-after guest. And Andy shares his own experience and tips for launching a highly successful podcast.