Alexandra Watkins

Chief Executive Boss Lady of naming agency Eat My Words, Alexandra Watkins is a leading and outspoken authority on brand names. Since 2005, she and her firm have created love-at-first sight brand names for clients including Amazon, Coca-Cola, Disney, Google, and Twitter.<br><br>Her own name hall of fame includes the Wendy’s Baconator, Neato robotic vacuum, Smitten Ice Cream, Spanish language school Gringo Lingo, and the Church of Cupcakes.

Alexandra is a popular speaker and has delighted audiences at conferences including Startup Grind, Endeavor, Collision, and LA Tech Week. She especially enjoys speaking to MBA students and has been invited to lecture multiple times at Stanford University, UC Berkeley, the Tuck School of Business at Dartmouth, the University of Southern California, INSEAD, and other fine academic institutions. She resides in San Diego and works out of her pool house office.