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Key Objectives

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Event Type: webinar


This is a long description of the session

Presenter Bob Miglani

Bob Miglani

Bob Miglani is the author of three books, including Treat Your Customers (Hachette), Embrace the Chaos (BK), and Make Your Own Luck (Fingerprint/Penguin). An ex-Pfizer of 23 years, Bob is an ex-motivational speaker and currently is the the founder and CEO of Hoot Health, Inc., a healthcare technology company. He lives with his wife and 3 kids in a small town in New Jersey.


Presenter Becky Robinson

Becky Robinson

Becky Robinson is the founder and CEO of Weaving Influence and the founder of Hometown Reads. Weaving Influence is a full service digital marketing/publicity agency with a specialty in working with business consultants, speakers, and authors to market their services and books. Since launching eight years ago, Weaving Influence has helped clients launch more than 130 books.


Is What I’m Doing Working? What Do I Do Next? Assessing Your Effectiveness and Sustaining Energy for Book Marketing

A book can be a valuable asset long-term, provided you have a plan to continue to share it through ongoing marketing efforts. Becky Robinson will provide tools to help you evaluate what you’ve done to market your book(s) so far and to identify next steps to ensure your book and its message continue to make an impact for years to come. She’ll also help you reflect on how to sustain marketing energy by focusing on activities that you enjoy and that bring results. You’ll learn valuable insights that will help you if you’re considering a new edition or re-launch.

Becky Robinson