Nikki Groom helps mission-driven companies and entrepreneurs position their businesses for success by building their brands from the inside out and transforming their vision for change into reality through the power of authentic marketing. Nikki is passionate about helping rising leaders to harness the power of business to create social impact by helping them to humanize what they do and inspire people into action. Nikki has managed Jennifer’s marketing for over three years and through two book launches.
Influencer Marketing: The Strategic Generosity Approach & How It Drives Book Sales
Marketing often feels like manipulating people as a means to an end. A better strategy is to lead with giving rather than taking, and leveraging a genuine desire to help other people succeed. The result? A strong network of connections, followers, and subscribers who trust you and are in your corner. By exploring how reciprocity, reputation building, and brand positioning connect, this talk will share how you can build a buzz around your book launch using authentic marketing principles—the same principles that Jennifer and Nikki have leveraged to launch two successful books and build Jennifer’s social media following into the tens of thousands.