Katie Sheehan is a 12-year veteran of Berrett-Koehler Publishers and is the Sr. Communications Manager. She oversees author training, public relations and book events. Before working at Berrett-Koehler she worked in public relations and marketing in radio and television, high-tech, and the non-profit world. She grew up mostly in Toronto, Canada.
Book Marketing Bootcamp
Kristen Frantz and Katie Sheehan will outline the fundamentals of book marketing that new or aspiring authors need to think about to be a successful author. They will also offer a template/marketing plan with key steps along the way and discuss the critical steps required for a successful launch. This session will include defining your brand, clarifying your audience and goals, creating your online presence, creating content, and mobilizing your networks.